► Minuteman Health NewsroomAugust 12, 2013

Minuteman Health launches new “Join the Revolution” advertising campaign and new website

BOSTON (8/12/2013) - Minuteman Health (www.minutemanhealth.org), Massachusetts’ only member-governed, non-profit insurance plan, today launched its Join the Revolution teaser campaign and new website. The ad campaign specifically highlights the advantages of Minuteman’s unique member-governed structure. The teaser campaign will set up the bigger and more aggressive Join the Revolution campaign that will continue throughout the Fall. The campaign introduces Minuteman Health to Massachusetts residents through an attention grabbing set of advertisements through a mix of TV, radio, and billboards. The billboards will be placed on highways entering and leaving Boston and Worcester, as well as on major highways in Stoneham, New Bedford and Wrentham. The Join the Revolution campaign is supported by the new Minuteman website, which explains who Minuteman is and why they are different. The website includes important facts about the new health plans, answers to FAQs, biographies of employees, polls for visitors of the site to participate in, and offer potential members a chance to submit their email address for updates and information on how to enroll. Open enrollment will launch October 1, and will be marketed through the Minuteman website, its broker network, and the Massachusetts Health Connector. Coverage for these plans will begin January 1, 2014. Many doctors are already signed up for the network. To find out more information about Minuteman Health, please visit our website at www.minutemanhealth.org.

About Minuteman

Minuteman Health is a new member-governed, non-profit health insurance option for Massachusetts’ residents. The company intends to offer individuals and small businesses lower-cost high-quality care with unprecedented transparency, increased efficiency and its unique member-governance structure. Plan members will directly participate by electing the board of directors, becoming board members and providing input for cost management and service delivery. Minuteman will be marketed through their website, brokers and the Massachusetts Health Connector.


Media Contact:
Jim Borghesani


Lisa McTighe
Director of Member Outreach