Spots highlight savings over other MA plans BOSTON (February 28, 2014) – Minuteman Health, the first and only member-governed, non-profit health insurance plan in Massachusetts, has launched an ad campaign highlighting the value that Minuteman plans can bring to consumers in the Commonwealth. The campaign, created by the Boston firm WCM, continues Minuteman’s “Join the Revolution” theme and features the voice of actor Freddie Prinze Jr. The ads will run through March on TV, radio, the Internet, and billboards. The ads feature cost savings for Minuteman’s Standard Bronze plan in dollar amounts ($3,500-$5,500) and on a percentage basis (25%-40%) for a family of four (two children and two adults age 40) over the Standard Bronze Plans offered by Blue Cross Blue Shield of Massachusetts, Tufts Health Plan, and Harvard Pilgrim Health Care. The data come from www.MAHealthConnector.org. Minuteman CEO Tom Policelli said the Bronze plan comparison is being used because it is Minuteman’s most popular plan and it provided a conservative comparison figure. Savings in higher-tier plans such as Silver and Gold could be potentially greater, Policelli said. “We’re the newest plan in the state so we wanted to give consumers an idea of how much our lower-cost, high-quality health care approach can save them in comparison with the larger plans,” Policelli said.
Minuteman Health is a new member-governed, non-profit health insurance option for Massachusetts’ residents. The company intends to offer individuals and small businesses lower-cost high-quality care with unprecedented transparency, increased efficiency and its unique member-governance structure. Plan members will directly participate by electing the board of directors, becoming board members and providing input for cost management and service delivery. Minuteman will be marketed through their website, brokers and the Massachusetts Health Connector.
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